Challenges: Encouraging Everyone to Try

And the winner of the Heroes Fitness Challenge is... KAI!!!! Yeah, the winner of a HF Challenge was a young boy, who couldn't be older than 12, surrounded by some of the fittest people in Tampa Bay. How does that happen?

Heroes Fitness offers many challenges for people, whether it's our Challenge of the Month, or a challenge we do at an event, like most recently at Champs Run Club, where we did a 30 second AMRAP (As Many Reps As Possible) for slam balls, and a Hand Grip Strength test. Sometimes we offer prizes for the challenges to encourage people to try, but we rarely offer an exclusive reward for the #1 finisher, and that's not a random decision... it's the ethos of our company.

Many fitness challenges are posed to encourage you to try to be the #1 finisher. It's a wonderful way for people to test their limits. But these challenges typically appeal to people who consider themselves to be fitter than the average person. While this is an awesome thing on its own, it discourages others. If they see no way to win, what's the point of even trying?

That's the mindset we want to break with our challenges.

Take our Hand Grip Strength challenge, for example. It almost never fails that after someone gives it a go, they say "Is this a good score?" My answer will always be yes, because it's not about beating other people. It's about establishing a baseline, and working on a plan to improve yourself.

Once you add a leaderboard in the mix, people come up to our booth and say "Hmm... there's no way I'm winning that!"

So, when we run challenges, everyone who tries the challenge gets their name in a fishbowl, and the winner is selected at random. That way, there's incentive to try, even if you're not the fittest person in the room.

It may seem silly to some, but our core nature is to conserve energy for something that feels worth it. Our goal as a fitness center is to find ways to make people care about their fitness. Consider a quick 1-minute challenge as the cheese in a mouse trap. You get a chance to win something cool, and in the process, you learn something about yourself. Really, you established a baseline to work on.

At Heroes Fitness, everyone gets a shot to win.